Sticker Taps: The number of taps on the location, hashtag, mention or product stickers in your story.Website visits: The number of people who clicked the link in your profile after watching your story.Shares: The number of times your story was shared.Follows: Number of accounts that followed you after viewing your story.Replies: The tally of people who responded to your story.Profile Visits: The number of times your profile was viewed by someone who viewed your story.Instagram Story analytics: Interactions metrics A 2018 study by Facebook IQ found that Story ads performed best at 2.8 seconds per scene. People aren’t looking for long-form content here. This may also be a good one to save to your Instagram Story highlights. Back taps, on the other hand, suggest your story shared content or info people wanted to see twice. If a lot of viewers exit or skip to the next story, it’s a good sign your content isn’t capturing attention. Why navigation stats matter: Navigation metrics show you what’s working and what isn’t. Navigation: The overall total of Back, Forward, Next Story, and Exited actions taken with your story.Exit Story Taps: The number of times someone exited your story.Next Story Swipes: The number of times someone swiped to the next story.Back Taps: The number of times someone tapped back to see the previous story.Forward Taps: Number of times someone tapped to the next story.Source: Instagram Instagram Story analytics: Navigation metrics If you run a small business, use the Support Small Business, Gift Cards, or Food Orders stickers. When you use a hashtag or location sticker, your story is more likely to appear in Explore or the sticker’s larger story. Tip: Add stickers to boost the discoverability of your Stories. And 62% of people surveyed by Facebook say they’re more interested in a brand or product after seeing it in Stories.Ĭompare reach and impression numbers to your follower count to gauge how much of your audience is watching your Stories. Why discovery stats matter: People use Instagram to discover brands.
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